Project Management
Coinciding with COP26, the United Nations Climate Change Conference, Begg x Co launched its inaugural Responsibility Report, a tool for accountability on three fronts - Product, People and Planet.
An annual tool, the report aims to be a moment of celebration of the past twelve months and the opportunity to trace the path for the work ahead.
Design: Studio Small
Art Direction: Nathan Cole
Project Management: André Filipe Neto
Alongside the report, we commissioned Glaswegian spoken word artist, André AKA 77 of collective Forij, to write an ode to Scotland; past, present and future. The piece, entitled ‘Fresh Ayr’, is an invitation to pause, a prompt to reflect and a challenge to act. We simultaneously organised a guerrilla poster takeover of Glasgow, home of the brand and host of COP26.
Videography: Daniel Sims on location in Ayr, Scotland.
Poster Campaign: Build Hollywood
