Creative Production
Begg x Co's first brand home at the Burlington Arcade opened in November 2022.
The opening comms were divided into two distinct moments: a pre-opening moment with the retail space covered in Sophie Stafford's imagery and the launch of Charlotte James' film On Mayfair, welcoming Begg to the neighbourhood; and a second one with the launch party, attended by friends of the brand, selected customers and KOL's.
Launch Party
DJ: Riva Sounds
Creative Production: André Filipe Neto
PR: AI PR + Rosie Currie
Photography: Sophie Stafford
On Mayfair
Direction: Charlotte James
Production and Casting: TINA
Editor: Wil Stewart
Colourist: Vlad Barin
Composer: Cal Swingler
Ahead of the opening, director Charlotte James presents a series of short films uncovering stories about Mayfair, told by those who know the area best. Artist and Royal Academy Schools alumna Divine Southgate-Smith shares how the area inspires her work. We meet Wendy, the landlady of one of London's oldest pubs, the Red Lion St James’s, as she talks about how pubs run in her family. One of the Burlington Arcade's iconic Beadles - the oldest private police force in the world – tells us about his role. And fashionista Sally shares what she loves about the spirit of Mayfair.